Technical Efficiency Analysis of Potato Farming in Wonokerso Village, Probolinggo Regency, East Java Province Using DEA Based on Business Analytics in the Digital Era

Abstract

This study analyzes the technical efficiency of potato farming in Wonokerso Village, Probolinggo Regency, using the Data Envelopment Analysis (DEA) method with a Business Analytics approach in the digital era. Data were obtained from 42 farmers through simple random sampling and analyzed using the DEA-VRS model. The results show an average technical efficiency of 93.9%, with 74% of farmers in a fully efficient state. The integration of DEA and business analytics enables the translation of analytical results into data-driven prescriptive strategies, supporting efficiency improvements and sustainable digital agricultural transformation.