Factors Affecting Soybean Demand in North Sumatra
Keywords:
emotional service experience, revisit intention, tourist destination, tourist loyaltyAbstract
Soybean is one of the main food commodities after rice and corn. Soybean with other names Glycine max (yellow soybean); Glycinesoja (black soybean) is a versatile plant. Its roots have free nitrogen-fixing nodules. Soybean is a plant with high protein content so that the plants can be used as green manure and animal feed. The main utilization of soybean is from its seeds. Soybean seeds are rich in protein and fat as well as several other important nutritional ingredients, such as vitamins (phytic acid) and lecithin. Indonesia's soybean demand continues to increase from year to year, due to population growth and changes in food patterns in line with economic growth. The increase in population in North Sumatra Province directly affects the growth of food demand. The need for soybeans in North Sumatra Province continues to increase, triggered by the increasing number of small food industries made from these commodities (Waspada, 2012). Soybeans in North Sumatra Province have been developed since the New Order era. Soybean commodity development is centered in several districts including Deli Serdang, Langkat, and South Tapanuli (BPS, 2015). Development of harvest area, total production and average soybean production in North Sumatra Province in the last 10 years.