Analysis of cocoa trade between Karo Regency and Deli Serdang Regency

Abstract

The research focuses on analyzing the marketing structure and distribution channels that link cocoa farmers to traders and exporters. The longest chain, involving multiple intermediaries, proved to be less efficient and costly for farmers. In contrast, the shortest chain, involving direct interaction between farmers and major traders, was found to be the most efficient. Similarly, in Deli Serdang, the study compares two marketing channels, with the direct connection from farmers to major traders and factories proving to be the most effective. The findings highlight the importance of optimizing marketing channels to reduce costs, increase farmer income, and improve the quality of cocoa products for international markets.