The Role of Certification in Enhancing the Competitiveness of Local Gambir: A Case Study of Pakpak Bharat

Abstract

This study conducts an in-depth analysis of the role of gambir certification in enhancing the competitiveness of local gambir products, with a focus on a case study in Pakpak Bharat Regency, North Sumatra. Gambir (Uncaria gambir Roxb.) is a strategic plantation commodity with diverse industrial applications, ranging from natural dyes, leather tanning agents, to pharmaceutical components. Although Indonesia is the world's largest gambir producer, local gambir products often face challenges in penetrating global markets that increasingly demand quality and sustainability standards. Certification, whether quality-based (e.g., ISO, SNI) or sustainability-based (e.g., Rainforest Alliance, Organic), is viewed as a crucial tool for overcoming these barriers. Through a qualitative approach involving literature reviews and indirect observations of practices in Pakpak Bharat, this article outlines how certification can serve as a catalyst for improving quality, production efficiency, market access, and ultimately, the well-being of gambir farmers. The discussion includes identifying challenges, the benefits of certification, and policy recommendations to promote broader implementation of gambir certification.