Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Agrowisata Stroberi di Berastagi

Abstrak

Strawberry agro-tourism in Berastagi is one of the tourism potentials that offers strawberry picking and strawberry consumption by enjoying the scenery around the strawberry fields in Berastagi. This study aims to analyze the factors that influence the demand for strawberry agritourism in Berastagi. The research method used in the study is multiple linear regression analysis to analyze the factors that influence the demand for strawberry agritourism in Berastagi. This research uses primary data with an interview system with selected tourists. The results showed that the factors that had a positive and significant effect were income and travel costs, while the variable factor that had a negative and significant effect on was travel time. The variable that has no effect is gender.