Analisis Persepsi Pengunjung dan Estimasi Tarif Pada Agrowisata Pasteurisasi Susu Sapi di Berastagi

Abstrak

Agritourism is one of the tourism potentials in Berastagi City that must be developed. The lack of development of facilities in agro-tourism Pasteurization of cow's milk is something that needs to be considered to realize agro-tourism with many tourist visits. This study aims to analyze visitor perceptions of Cow's Milk Pasteurization agritourism in Berastagi and Analysis of tariff estimates on Cow's Milk Pasteurization Agritourism in Berastagi. The research method used is descriptive qualitative and quantitative analysis and willingness to pay analysis. The data used is primary data through direct interviews with selected tourists. The results showed that visitors' perceptions of Cow's Milk Pasteurization Agrotourism were rated well by the visitors. Four out of six categories were rated good, namely security, restaurant conditions, natural beauty, and accessibility. Cleanliness is considered quite good, while the condition of the toilet is considered poor. The estimated tariff from the average WTP of visitors with current conditions is Rp12,500. If water tourism and agricultural education tourism are developed, the application of entrance fees can be segmented.