Tata Niaga Pemasaran Kakao antara Kabupaten Karo dan Kabupaten Deli Serdang

Abstrak

Cocoa bean channel pattern needs to be done so that it can be known which channel is more efficient. The purpose of this study is to determine the efficient channel pattern (trade system) that can provide benefits to farmers and institutions involved in the efficient trade system channel by looking at the state of infrastructure in Karo Regency and Deli Serdang Regency. The research method used is descriptive analysis with interviews with respondents to analyze the marketing trade system between Karo Regency and Deli Serdang Regency. The data used is primary data through direct interviews with selected respondents. The results showed that the effective and efficient cocoa trade (marketing channel) in Karo Regency is the third trade channel involving farmers, wholesalers and exporters. The effective and efficient cocoa marketing channel in Deli Serdang Regency is in Marketing Channel I involving farmers, wholesalers and factories.